Startup Stories from the Treehouse

He Thought His Company Did $1M. It Did $600K.

Episode Summary

You trust the numbers you built yourself. The spreadsheet from year one, the revenue figure you calculate the same way every Monday. You made them, so you never reopen them. In this episode, Todd sits down with fractional CFO Anthony Nitsos, who once found a founder reporting a million in ARR that was actually forty percent smaller—contracts signed at a hundred thousand, invoiced at sixty. From there they get into why your chart of accounts is probably set up for taxes instead of running the business, how finance ends up finding out last, and a simple test: take what works at five million in revenue, add a zero, and ask whether it still holds. Anthony's line stays with you—you can't spend net income. The hardest box to open is the one in your own handwriting.

Episode Notes

You trust the numbers you built yourself. The spreadsheet from year one, the revenue figure you calculate the same way every Monday. You made them, so you never reopen them.

In this episode, Todd sits down with fractional CFO Anthony Nitsos, who once found a founder reporting a million in ARR that was actually forty percent smaller—contracts signed at a hundred thousand, invoiced at sixty. From there they get into why your chart of accounts is probably set up for taxes instead of running the business, how finance ends up finding out last, and a simple test: take what works at five million in revenue, add a zero, and ask whether it still holds. Anthony's line stays with you—you can't spend net income.

The hardest box to open is the one in your own handwriting.